BA Hons Photography
Assessment Guidelines: Fashion Constructed Image


In this post, please see below relevant information regarding your assessment for the Fashion Unit. Please study the information carefully – each team member must contribute to the joint presentation. Be confident, but also reflective. Remember the assessment panel is not interested in how the team critically review the learning undertaken on the unit.

Soon, Wednesday 14th May, it will be time to have your summative (final) assessment point for the Fashion Unit. This is a point where you present the work you have made for the Unit.

You will be presenting as a group to Steffi Klenz and Jonathan Simms in room 805, on the Upper 3rd Floor.



Please make sure you are not late, and wait to be called.

Location: Room 805

10.00am – 10.30am: Group 1 – Summative Group Presentation - Rm 805

10.45am – 11.15am: Group 2 – Summative Group Presentation - Rm 805

11.30am – 12.00pm: Group 3 – Summative Group Presentation - Rm 805

12.15pm – 12.45pm: Group 4 – Summative Group Presentation - Rm 805



2.00pm – 3.30pm : (Grps. 1,2,3,4) Peer Review: RPHC4004 Fashion Constructed Image Unit Review - Location: Lecture Theatre 2


(Summative Assessment refers to the assessment of
 your learning and progression at the end of a particular unit. The panel
 designated to the assessment marks the students’ achievements according to the 
set out assessment points and assigns a grade.) It will be the panels’ judgement as to whether teams receive a group or individuals receive a separate grade.

For this assessment point we do expect a high level of professionalism from our students, so please give the presentation of your reviews due care and attention. Time keeping is important here, so be early, you have a strict time allowance of 20mins to present both parts of your Unit. No more. So practice your presentation. If in doubt about the content of your presentation keep it simple. After your presentation the assessing panel has the right to ask you questions to clarify their understanding of certain aspects of your presentation. You will not be given direct feedback in that this is a formal assessment point.


ASSESSMENT CRITERIA: (outlined in the brief)

- Knowledge of: Applied knowledge and understanding of fashion narratives (such as genre and narrative)

- Understanding through application of: Analytical skills and research in support of project progression

- An understanding of how visual concepts can be realised through the use of appropriate photographic techniques.

- Technical & applied skills through: Appropriate project management: planning and organisation

- Technical & applied skills through: Effective application of technical skills to realise visual objectives (set build, styling, lighting, shooting and post-production)




For the final presentation of the Unit the team are asked to produce a group presentation using PowerPoint. The purpose is to share all of the learning experiences by all participants

The team has 20mins for this and all individuals must participate with both the presentation and the production of the PowerPoint.

Please follow the structure below and assign individuals to talk about the relevant components.




For this assessment point you must prepare a formal presentation. Your presentation must take the form of a specific Blog Post (please name it Summative Assessment Fashion Unit) of either a PowerPoint or a PDF (labeled with your groups name and the unit). A computer provided will be allocated in room(s) to display this. Include the final PDF of your layout and selected images that were rejected from the edit.

It is vital that you refer to your brief for this Unit so that you deliver all tasks. Please re-familiarize yourself with each of the project’s assessment criteria .




Your assignment should seek to satisfy the following criteria and be no longer than 20 minutes.

The Unit presentation should include a 300 word critical appraisal and have the following structure:

1. CONCEPT SUMMARYA clear introduction to your project, outlining the concept (idea), behind the narrative you have created.


2. RESEARCH: Include your Research and Visual References, with a clear explanation of what you think their significance is and why. For example, how does your reference relate to your project? What do you think are the most important factors that you have learnt from your reference? How has the reference material progressed your project?


3. IMAGES: Final fully retouched Photographic images for the Unit. Each Image should be on a single slide. Create, Contact sheets from your shoots. Here we can discuss matters of camera position, focal length, exposure and lighting, etc. Include images that were rejected in the final edit.


4. EDITORIAL SELECTION & FINAL CHOICE: Present the PDF of the final InDesign Layout and explain the following:

  • What was the rationale behind your edit?
  • Why did the images fail to make the cut?
  • What were the key attributes to your 1st choice?
  • Remember you are restricted to 6 pages, present alternative layouts, why were these rejected?


5. SELF EVALUATION & CRITICAL APPRAISAL:  Each individual must produce a critical appraisal of their role and contribution. Incorporate this into your presentation. Write a self-evaluation that covers these questions. What is your understanding of issues related to the unit? – What context would you place your work in? – What were the reasons behind your photographic choices? For instance, how do you think your visual choices translate to your ideas? – How have you managed your studies? – What aspect of your shoot productions do you need to reflect upon and why? – What has been the most significant challenge on these Units so far? – How can you overcome them in the future?

Team members must feedback on their assigned responsibilities:

- casting & characterisation

- fashion/styling

- set construction - 3D Model, Floor Plan, Measurements (don’t forget to photograph your model)

- scenic design & propping (eg: incl. paint swatches, wallpaper, furniture etc.)

- composition & references

- narrative storyboard

- camera/digital operation (post-production strategy)

- lighting strategy (lighting Plan with references)


6.   PRESENT WORKING STRATEGIES FOR TEAM: This was a group exercise, reflect on the issues that arose and how you might manage these differently.

Points that should be covered are outlined below:

- managing & organising

- communication & work ethic

- timekeeping & commitment


7. LESSONS LEARNT: (Group Work) This is a key aspect of the session, so each individual has to answer one of the following:

  • If you were to work on a Fashion shoot again, how & what would you change?
  • Working within a group, how would you manage yourself/others and the production differently?
  • What the most important learning for you?
  • What aspect of your shoot productions do you need to reflect upon and why?
  • What has been the most significant challenge on the Unit?




When you make your Presentation, you have limited time to do this, only 20mins. It is important that each member contributes in covering all the relevant content.

Be on time! We start at 10am so get your work on the computer before we begin the presentations. Being late is not acceptable.

Prepare & rehearse.  DO NOT BUSK or BLAG IT on Assessment Day. Be precise and structure the content of your presentation.

Speak clearly. Don’t talk too fast. Don’t talk too slowly.

Be professional. Be Respectful and be Open.

In case of sickness, you must contact Jackie Andrew before 9.30am, and your situation will be reviewed.   Students should seek to arrive in advance of the start time to ensure they are prepared. Your project management and professionalism counts.


Fashion Grp Assessment_Preparatory Questions

Fashion Constructed Image Brief 2014

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